Making Your Own Marketing Videos

Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free. Incorporating marketing videos into your strategy accomplishes several things: Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog. They are eye-catching,Read more

How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea. For me, I started a blog because I love to shareRead more

How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page are premium real estate, and you want to be sure people notice you first by making your ads relevant. How Bing Advertising Works Bing showsRead more

How Link Building Affects Your Marketing Strategy

I get it. You want to be discovered. And search engine optimization is part of that. But it’s easy to stuff keywords into your articles or blog posts anywhere to get visibility. There’s more to online marketing than that. There are specific techniques you can employ to get the best out of your marketing strategy without affecting the readability of your content. You have to use keywords the right way, or you won’t get noticed like you thought you would.Read more

Five Best Opera Extensions for Marketing

Browsers are a highly personal choice. Everyone has a reason for using the browser they use, and often it’s not based on performance or features, but on habit. Switching browsers just feels weird. Let’s face it, we humans don’t like to change just for the sake of change. With Chrome gaining sixty percent of the market share as of October 2017, the majority of extensions are available for Chrome only. Some are available for Safari, but Opera has been leftRead more

Firefox Extensions for Small Business Marketing

While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.” Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on the browser market, owning nearly sixty percent of the market. Still, there are other alternative browsers which provide unique and innovative options for small businessRead more

Best Mobile Apps for Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes a never-ending list of tweets is hard to sift through for relevant content topics or sort out what you care about most. Tweetbot organizes yourRead more

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored. Using browser extensions to automate some of those mundane tasks can help get you backRead more

An Internet Marketing Primer

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends. Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet can pay huge dividends. Everyone is onRead more

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device. There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of useRead more