I recently had the privilege to meet several bloggers at a conference and their thoughts varied as to how often one should post a blog from daily, weekly, or monthly. It basically was personal preference. However, the one thing they did agree on is good content for the readers. So let’s focus on good content … how do you write good content?
It doesn’t matter how long you have been blogging, you probably know the term that ‘Content is King’. Those who run a successful and popular blog do so because the content they provide is not just okay, it’s great! You can’t be a successful blogger without the useful content to back it all up. The question remains, how do you write great content?
The word good when it comes to referencing content is rather subjective. Much like when you claim that a book was good or a movie was great, you are ultimately voicing your own opinions and perhaps not the opinions of millions of other people. Bloggers and readers often have a different view of what ‘good content’ really is. That’s why it’s important that you write content that appeals to your audience, provides information, educates, or provides a service no matter what their personal opinion of ‘good content.’
In order for readers to subscribe to your newsletters and keep coming back to your blog, your content needs to be useful and unique. It is also important that you are passionate and knowledgeable about the niche your blogging about, the content needs to be useful to the average reader. Your content should help readers raise awareness and enhance their lives.
Useful is a truly relative term, but blogs that deal in entertainment, debate, education, news and information often find success. Every blog out there in the blogosphere really has a sort of usefulness attached, but some have more to offer than others.
Research your potential readership, because they will be the ones that either appreciate your blog or don’t. Always ask for the feedback of your readers if you already have an accomplished blog. Look at other forums in your niche and read the comments on your blog to determine what types of questions readers ask, and what types of content they generally accept as being useful.
Your content shouldn’t only be good, it should also be unique. If thousands of other blogs have covered the same topic, sometimes even better than you, what will keep your readers coming back? You need your own identity and you need to stand out from the crowd to provide something unique.
When starting a new blog in a given niche, research and analyze what other blog owners are doing. You may start to notice that they often all write using the same tone or style, or not being authentic to themselves missing out on the opportunity to distinguish themselves. Try to tackle a variation of different topics and write in a style that is distinctly your own to stand out from the thousands of other accomplished blogs.
Blogging has great potential to help you increase your customer base and to earn money, but only if you know how to be successful. You need content that is better than average and a style that will blow your readership away. Use what you have just learned to create great content and write in your voice!