An Internet Marketing Primer

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends. Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet can pay huge dividends.

Everyone is on the Internet it seems and for a small business to get noticed in the big world of Internet marketers seems to be a big proposition, seemingly difficult to overcome. There are, however some strategies that help overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials can only take you so far. You will need to do your own research into the person or business.  Remember, this is your investment.

So, if an individual is to take on this project themselves, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com  or WordPress.com are good places to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

So, go “fish” for your keywords to write your blog, which in turn will bring traffic to your website.

Shelia